Instagram ads run from Meta Ads Manager – the same place as Facebook ads. They are perfect for visual products and younger audiences. The key is creating ads that look native to Reels, Stories and the feed.
Placements and sizes
| Placement | Best size | Tip |
|---|---|---|
| Reels | 9:16 vertical video | Hook in the first 1–2 seconds, use captions |
| Stories | 9:16 | Keep text away from top and bottom edges |
| Feed | 4:5 or 1:1 | Strong product image, short caption |
| Explore | 4:5 or 1:1 | Eye-catching visuals |
Creative tips
- Film with a phone – polished TV-style ads often perform worse
- Show the product in use and the result
- Use creators or customers (with permission) for social proof
- Add on-screen text and subtitles – many watch without sound
- Test several hooks; keep the best 2–3
Need ready designs? See ad creatives in all three sizes.
Targeting and budget
- Start broad with a strong creative and a Pixel that tracks purchases
- Use lookalikes of buyers and retarget engagers
- Run at least a week before judging results
Grow with Instagram adsInstagram Ads campaigns from $70.
Boost post vs Ads Manager
“Boost” is quick but limited. Ads Manager gives you objectives like Sales and Leads, better targeting and testing – use it for serious campaigns. Learn the basics in our Facebook Ads guide.
FAQ
Do I need a business account?
Yes, a professional (business or creator) Instagram account linked to your Facebook Page and ad account.
Instagram or Facebook – which is cheaper?
It varies by audience. Let Advantage+ placements decide, then check results by placement.
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